The Biggest Lie in Business? Time.

🕒 What if the way your business uses “time” is actually destroying your growth, your team, and your culture? What is business timing?

In this eye-opening episode of By Design Advisors, Marty Osborn and Dale Thrush break down why year-end bonuses, annual performance reviews, and long-term planning are failing your business — and how rethinking your relationship with time can unlock massive execution and employee trust.

You'll hear:

- Why annual bonuses *actually* kill motivation and crush cash flow

- The death of the performance review (and what to do instead)

- How shifting to **90-day sprints** changed everything at Advoc

- Why most “goals” are just delayed excuses

- What your investors/bankers *don't care about* (but you still stress over)

- How to build accountability without burnout

- And why the best time to start? Is yesterday.

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💡 Key Takeaways:

✔️ 90-day cycles ---- 12-month traps

✔️ Fix your bonus structure and regain control

✔️ Replace reviews with timely, meaningful check-ins

✔️ Run your company by design — not by tradition

✔️ Set smaller, sharper milestones to GSD

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📌 Resources & Links:

🌐 Learn More About Exit Strategy & Leadership – https://www.bydesignadvisors.com/contact-us

🎧 Subscribe to By Design Podcast for more unfiltered leadership truth bombs

📘 Finding Significance by Marty Osborne – https://www.amazon.com/dp/B0DTQD79BH/?bestFormat=true&k=finding%20significance%20marty%20osborn&ref_=nb_sb_ss_w_scx-ent-pd-bk-d_de_k1_1_12&crid=37ZRISVQPV8P3&sprefix=marty%20osborn

🧠 Take the DISC Assessment – https://profiles.innermetrix.com/VO/b2a2eb33/en

Website: https://www.bydesignadvisors.com/

Dale's LinkedIn: https://www.linkedin.com/in/dalethrush/

Marty's LinkedIn: https://www.linkedin.com/in/marty-osborn-78ba9b5/

Tom's LinkedIn: https://www.linkedin.com/in/thomasrjoh

💬 Comment Below:

What’s the dumbest annual process your company still uses? Drop it below — let’s fix it.

#BusinessByDesign #LeadershipMistakes #90DaySprints #PerformanceReviewsSuck #CompanyCulture #TimeManagementFail #MartyOsborne #ByDesignPodcast #EntrepreneurLife #LeadershipDevelopment #SmallBusinessAdvice